Longines Signs Long-Term Partnership With FEI Nations Cup™ Jumping
ph: Longines
As part of a long-term agreement with the Fédération Equestre Internationale (FEI), Longines will become a title partner of the FEI Nations Cup™ Jumping series. The new partnership will be celebrated at the September 28th, 2017 Nations Cup final in Barcelona, Spain. The event will be renamed as the Longines FEI Nations Cup™ Jumping Final, and the series, starting in 2018, will be known as the Longines FEI Nations Cup™ Jumping.
In addition to the new consensus, Longines, which became the FEI’s first top partner in 2013, extended its global partnership with the federation in an agreement signed on August 27th in Gothenburg, Sweden. While the initial terms remain valid for another 5 years, the extension to the agreement, brokered by FEI President Ingmar De Vos and Longines Vice President and Head of International Marketing Juan-Carlos Capelli, is one of great significance.
“This new and extended agreement with Longines is the most significant in the history of the FEI and possibly even in the history of equestrian sport”, said De Vos. “It doesn’t just secure the long-term future of our flagship team series (the FEI Nations Cup), [but it also] provides the whole industry with a previously unseen level of support.”
It was also included that Longines will have a continued role as FEI Top Partner and title partnership of the Longines FEI World Cup™ Jumping Western European League. Longines will remain as the Official Timekeeper, the Official Watch of the FEI, and the Official Timekeeper of the FEI World Equestrian Games™. Working alongside the FEI, the luxury watch company will continue to invest in the development of cutting-edge time-keeping, data-handling services, and related technology specific to the equestrian sport.
“We would like to thank the President of the FEI as well as his team for having made this new agreement possible,” said Longines Vice President and Head of International Marketing Juan-Carlos Capelli. “We already look forward to the great Final in Barcelona, which will mark our first prominent presence at the newly-named Longines FEI Nations Cup Jumping competition.”